words can be beautiful too
the best web design requires the best web copy. great images without expressive and informative web copy can neutralize the entire web user experience.
scanning the web
professional web copywriting requires an understanding of the purpose and psychology of the web visitor. most users do not interact with the internet the way they do a magazine or newspaper. these differences translate into a need for web copy that allows the site user to get the information they seek quickly and move on. many users would rather go to another site than to sort through extensive text essays attempting to find what they are after. therefore, web copy must be clear, precise and direct as well as creative.
read on if you like
there are, of course, justifiable instances where text laden pages are necessary and welcomed. moshBox copywriting services achieve success by celebrating the fine balance between a clear brevity of communication and creative expression of original writing.